This project began with a question, “If Target opened up a higher end store to compete with Crate & Barrell and WIlliam Sonoma, then how would they brand their products? Aero is the answer.
Aero is the line of branded house products that would be sold in stores. The line of departments are endless, however, we focused on food, office and kitchen. Aero’s strong branding is to be able to brand any product with minimum effort. The red callout allows the attention to be created on shelf, while remaining simple and pure to the concept of less is more.